Too many people loose their cash
to dodgy
app developers
.

It's time to start your app development + technology business, smarter.

Are you about to build an app for the first time?
Learn what it takes from the perspective of an Investor and Advisor.
Build your own technology brief and the confidence to choose the right developers.
You don't have to fail from costly mistakes..
start smarter with The Heart Starter Workshop.

Let's Chat Now

We help first-time entrepreneurs start their new business, smarter.

In less than 1 day, you'll have the confidence to pitch your idea to Investors, sell your idea to first paying users, build a technology brief AND avoid the SHARKS!

Start Here
  • Learn how successful entrepreneurs find the right technology team and pathway to revenue before building an app
  • Walk away with a brand, pitch deck, landing page, 25+ practical templates you need now to communicate your idea
  • Gain exclusive access to >$500,000 in value from our Startup Partners
  • No more useless advise, overwhelming recourses and costly investment into an 'idea' that is not validated by a pathway to revenue.

Myth #1

"Build it and they will come"

Beware! This mentality is often from the mind of the first-time entrepreneur who believes that they need to develop their app idea and then start marketing, raising capital from investors or hiring staff. Mostly, they commit insufficient budget to building.

Rather, you should be validating your idea with real customers, gathering feedback from investors and preparing your business before investing in building the app.

Let's do this together.

Myth #2

"My app idea is amazing!"

Drinking your own cordial can taste so sweet, but first-time entrepreneurs fall into the trap of confirmation bias far too often. The most successful apps always became a success after evolving or pivoting their main features after feedback. The number one reason for startup failure is running out of money (cbinsights2023). This is because no one wanted to pay to use their app.

There is much more to explore here but the process of identifying the winning formula for your new venture is entirely based on what we do with the feedback. We've got tools, recourses and guidance for this.

Let's do this together.

Send Me Myth Busters

STARTUP ADVISOR. INVESTOR. FOUNDER.

Hi I’m Rowan,

your Day-1-Start-up Advisor.

Strategic, practical guidance delivered with empathy. This is how I work with entrepreneurs who want to make an impact and avoid all the costly risks from day 1.

I've helped 100's of first-time Founders turn their app ideas into
revenue-generating Startups. The pathway to success can be a winding and challenging road but it's much less risky with a Startup Advisor walking with you from Day 1.

My mission is to help all first-time Founders find their path to success, protecting them from the known risks and preparing them for good business (before they spend their own money), fast!

Reach out to discover if we can venture well, together.

Access >$500,000 in value from >270 Partners

Some of our Partners...

Over $12,000 in cloud services

$25,000 in Azure Cloud

More than $5000 in credits



$6000 in credits (6 months free)


Waived fees on tens of thousands of dollars in Stripe card processing

6 months free on Plus Plan

$1000 in lifetime credits

Save up to $9000

Save up to $4000

$1500 in credits

Get up to $50,000 in Suite and Sales CRM free over 12 months

6 months free on Descript Pro

The Heart Starter Workshop is for you if:

  • You want introductions to investors pre development
  • You are building an app or technology startup for the first time
  • You want real guidance and practical outcomes, not just a service
  • You want to avoid the costly mistakes of hiring the wrong developers
  • You want access to more than $500,000 of value from Startup Partners & tools

FAQ

What is Heart of the Ventures?

Heart of the Ventures is a Startup Advisory company. Rowan Tombs, the Founder, and partners want to work with people who are driven to build a technology company for impact without the possible costly mistakes. It happens far too often. Failing well is essential, but running out of money and killing your potential business is avoidable. So we work with first-time entrepreneurs from the idea stage, through to $10million (Series A) in value. We are like the Founder(s) copilot, sherpa or concierge, guiding them through the stages of launching and building.

The way we work is:
1) Weekly Advisory Meetings, and/or
2) The Heart Starter Workshop

Founder Advisory and Mentoring - Idea Validation - Business Readiness - Investment Readiness - Technology Preparation - From Pre Seed Stage - Non dilutive

Is Heart of the Ventures a software and app developer?

No, we are not an app development company. As experienced Startup Advisors and Investors, independent from app developers, we know how important it is for first-time Founders to find the right developer and prepare the business to find revenue before building anything, as fast as possible. We help Founders do this before starting development with technical cofounders, agencies, freelancers, interns or bootstrapping it your self. Let's chat about our secret sauce framework that will give you the confidence to work with technology experts.

So...'what, when and how' of the workshop?

There are a few options. There is one virtual workshop per month. Plus, one in-person workshop in Sydney and Melbourne per month. Very limited to only 5 entrepreneurs per workshop as we tailor every experience for all attendees. It's not a cookie cutter approach. Rowan and his team (no one has less than 10 years experience) will give you the tools and recourses to validate your business, pitch to anyone, prepare for investment and set up your company properly.

The workshop is only one element. Before the workshop, you'll have a 1-one-1, 60 minute video call with Rowan to prepare you for the workshop. It's a chance for Rowan to understand why you are driven to start your business, get the backstory and understand what challenges or progress you've had so far. You'll receive all the templates that will be used in the workshop one week prior so you can prepare. You'll get access to our exclusive Startup Partner Portal with over $500,000 in discounts.

In the workshop, we'll design your brand, pitch decks, landing page and other resources right there! Think of it as the most practical Advisory and business design workshop for first-time startup Founders.

What happens after the workshop?

It's a long and often challenging journey on the pathway to making real impact and revenue. As Advisors, we can continue to meet every week to provide practical, guidance with introductions to our network when you need it. We'll even join you (even lead) on your meetings with developers to find the right partner.

How much should I be spending on starting my business?

Don't pay $22,000 to some accelerators. Dont loose any equity to some incubators. Don't pay between $10,000 and $50,000 to developers and their kick-off service only to find they built a lemon. Don't get ripped off going direct off shore. Don't waste your time with startup community events with generic advice. Our main focus is that you understand your customers and your business goals, as fast as possible.

It really depends on what you are building, how much your customers are going to pay and what time of capital investment you need. Generic programs, services and workshops are going to waste your time. In fact, setting your company up incorrectly will possibly leave money on the table as there are bench mark standards that investors look for.

In short, you shouldn't spend more than $5,000 to test an idea but this number is really unhelpful. It depends on your very unique situation. Let's discuss what you need to know. #nomoresharks

It's time to start smarter with your app idea

Avoid app-development SHARKS and lock in a time to learn more about
The Heart Starter Workshop or Weekly Advisory Sessions.